Social campaign

The festival is not only art, it is also a unique chance to touch the vital social issues in public. For 3 years inSPIRACJE has been a the place to realize social campaigns which are always closely related to the leading motif of the particular edition of the Festival. This year's topic is glamour, together with splendor, fame, celebrities, beauty but also with the pressure of being on the top, always beautiful, always beloved. The topic of the social campaign emerged simultaneously with glamour. It was decided that this year's edition will be devoted to the problem of bulimia and anorexia. Alongside with the issue a question occurred: to what extend does the problem touch the glamour world and the people from our own environment?
In spite of numerous opinions that only models suffer from anorexia, and bulimia is an invention of capricious stars, it is not the glamour world where the most of the people struggle with those diseases. It is our own surrounding where there are more and more individuals not being able to cope with their own bodies. They believe that when they reach the dream look they would become happy, more valuable. However, the serious problems with acceptation, with self-confidence, inability to deal with the everyday life's efforts are hidden beneath the surface. The campaign is aimed both at the people who suffer from the disease and at their relatives, so that thanks to the increased amount of information, they can learn more about bulimia
and anorexia, understand their causes and find appropriate help. The motto of the campaign, Anorexia/Bulimia is also a disease, implies that one is able to cope with those problems with a specialist's help.

I hope that the Festival will be a proper place to start the campaign, which itself is planned to last up to the end of July. Showing it in the camera flashes It will catch people's attention when we will present this more and more serious problem in the camera flashes, and, moreover, we will prove that helping is also glamour! Finally, I would like to thank to all those, who were engaged in the project and put a lot of effort to make what was once born in the mind to come to light.

Katarzyna Jurewicz
the Campaign's Originator

http://pokochajsiebie.org/